Meet your trainer: Hailey Hendricks
Hi! I’m Hailey, co-owner and operator of New Braunfels CrossFit, and the founder of Power Pursuit, a training service created to make lasting, lifelong changes in overall health and wellness. I’ve had the privilege of coaching and personal training for over eight years. I’m passionate about working with people who are hungry for change—those who want to improve the quality of their lives through movement, strength, and the kind of empowerment that only comes from pushing yourself beyond what you thought possible.
I’ve spent my life as an athlete—competing in bodybuilding, powerlifting, and strongman, where I placed in the top ten at Nationals and the Arnold Classic. I’ve run a 5k, 10k, half marathon and full marathon, all the while being an active CrossFit competitor. My journey is far from over. I’m always striving for more. My future goals include competing in Olympic lifting, triathlons, ultramarathons, and who knows what else!
Fitness is a profound part of my life. It’s given me freedom - the freedom to move, to feel strong, and to be deeply connected to my body in ways that go beyond physical performance. The freedom to anything and everything I want to do in this life. It's been a cornerstone of my mental health, building resilience and helping me develop an unshakable belief in myself.
I am here because I believe in you. I believe in your potential to become the strongest, healthiest, and most empowered version of yourself. I know you are capable of more and I am here to help lead you every step of the way.
Power Pursuit
Philosophy
Fitness is about freedom—the freedom to move, feel strong, and live without limitations. It’s a lifelong journey built on consistency, proper mechanics, and respect for form. By focusing on fundamentals, you don’t just get stronger, you become more connected to your body. My approach goes beyond appearance; it’s about feeling confident, capable, and in tune with yourself. Fitness empowers you to live fully, whether that’s playing with your kids, hiking a mountain, or simply thriving each day. I’m here to help those ready for lasting change, offering the tools for freedom, confidence, and transformation.
Testimonials.
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“Programming is meant to push you, and even on the bad days when you think you can’t do it Hailey’s enthusiasm to see YOU succeed will carry you through.”
Josh M, 47
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“10/10 would recommend getting stronger with Hailey. She pushes you to be better and work harder while keeping you safe. This class will help you build confidence in movements and lift heavier.”
Sarah S, 31
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“Hailey is one of the best coaches you’ll ever find, no matter your age or fitness level! She motivates you while ensuring yuou maintain proper form and stay safe. Her deep understyandiung of exercise and strength training sets her apart."
Amy Makin, 49
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“The PowerBuilding class was the best ‘interruption’ to my regular workout routine! In just a few weeks, I gained strength and can see and feel the changes in my body."
Rachel S, 53
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“Beyond her programming skill, Hailey has created an environment that’s as fun as it is tough. Her energy and passion for fitness are contagious. I just want to work harder when she’s around.”
Paula K, 52
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“Coach Hailey displayed a progound knowledge and understanding of fitness for everybody’s needs and goals. Personally, this program has pushed by limits and increased my confidence.”
Sue R, 65
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"Hailey's strength building class was what I needed to push myself past my limits. Not only do I feel stronger and more confident in the movements done during the class, it has helped push myself during CrossFit WODs. I'm super excited for the next class to see more results and continue my fitness journey with Hailey's guidance and support."
Amaya F, 42
